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- Life is Good: "To spread the power of optimism"
- sweetgreen: "To inspire healthier communities by connecting people to real food."
- Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
- American Express: "We work hard every day to make American Express the world's most respected service brand."
- Warby Parker: "To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses."
- InvisionApp: "Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity."
- Honest Tea: " ... to create and promote great-tasting, healthy, organic beverages."